Best 3 Facebook Ads For Real Estate Agents - ($1-3 Real Estate Facebook Leads)

September 24, 2018

 

Hey Agents & Brokers! Jason Wardrop here and in this video I'm going to show you the top three Facebook ads for real estate agents that we have seen amazing results with. We've seen leads for one to $3 per lead on average with these three Facebook ads that we're going to be showing you guys. Over the past year, we've generated over 56,500 real estate leads working with over 4,200 real estate agents. We've got a lot of experience and we know what works and we know what doesn't work, so I want to show you guys these top three ads. I'm going to show you guys the ad copy, so the actual text to use in the ads, going to show you the images or videos or what to use on each one of these different ads.

 

As far as going through and setting up the ad, that's a different skillset, but I've got several other training videos on that. Actually, if you guys wants my Facebook ads mini-course that I put together for you guys, just thumbs up this video comment down below, and I will share that with everyone who comments down below. Anyway, guys, let's just dive in here and I will start showing you the first Facebook ad that has worked amazingly well. I'll kind of break down why it's worked well and how you can implement it into your business.

 

This first one is if you have a listing in your business. Now, I know not everyone has listings in their business, if you're a new agent just getting started. But, if someone else in your office has a listing that they're going to allow you to go through and market and promote, and make sure you guys get their permission first, don't just go through and market it. Make sure you get their permission and then go and run this ad right here. You can see right here. You've got some emojis, which actually studies show that emojis increase the amount of people that are going to actually read and pay attention to your ad just because it makes it a little more fun as opposed to just having text and then you can see we've even got hashtags.

 

However, guys, I've seen some realtors go through and do this and they kind of overdo it. There are like way too many emojis, way too many hashtags, and it just looks like a bunch of spam. You can see this. This is still kept clean. It's still kept very, very nice looking, but while still drawing attention. You can see right here pre-listed, see it before it hits the market. Four beds, three baths. We're going to give a quick preview of what this home is, what this listing is all about, then go here to get price, location, plus more pics. Some people are going to see that. They're going to see the images of home and they're going to be ready to take action right away, so we want to have that call to action where they can go through.

 

They don't have to read the rest of this information. They can just click there, go out to the landing page, and then rare opportunity. This, it doesn't have to say pre-listed. It could say a number of different things, but that's just an idea, that's just an option that you can go through and use because not all of your listings are going to be pre-listed, so just keep that in mind. Then, what we'll do here is we spend the next two paragraphs going through and highlighting the different key points of the listing. I like to hit like more the sexier things. If it's got vaulted ceilings, if it's got stainless steel appliances, if it's got a two or three car garage, a pool, whatever is going to go through and draw attention for your ideal client, you want to throw that in there and then obviously you want to finish it off with once again another call to action right here out to the landing page.

 

The reason why is because even if you have it up here, lots of times what people do, especially if they're on desktop, they're going to go through and they're going to read with their mouse. As they're reading with their mouse like this you're seeing right here, they're going to come down here. It sounds funny, it sounds crazy, but a lot of times people are just too lazy to go back up or if they're scrolling on their mobile phone, they're scrolling through and they read it and then like they're brain doesn't think to go back up to go click that link up there. Now, if we look at the actual ad creative, the images, the videos, whatever we use here, you can see this one has just one image. What I like to do sometimes, let's say you have 25 photos of the home that you're going to go through and market.

 

I usually like to take about half of those. This one is just kind of like a little demo example I put together for you guys, but I like to usually take about 10 to 12 of those photos, throw them in the post, so they can get a little better idea of what the home actually looks like. They could see this, but you have no idea what the inside looks like. It could've been completely remodeled, which this home was. They don't know what the backyard looks like, which could be like the coolest backyard in the world or it could be a perfect fit for them. You want to go through and add a few more teaser photos and then having the opt-in, the call to action being get the price, the address, plus more pictures, so that's what you're holding back so to get them to put in their name, phone number, and email address on the landing page and opt in so that you can actually generate a lead and follow up with them a number of ways now.

 

We can follow up with them via email, text message, phone calls, and there's some cool things that we can do even with Facebook messenger. Anyway, this is the first one. If you have questions on this first one right here, go ahead drop a comment below. I respond and I read every single one of the comments, so make sure you drop below. This is one is for a listing ad.

 

Now, if we come in here and we take a look at this, this one is for a buyer lead generation. If you're a real estate agent and you don't have listings, but you're still wanting to work with buyers, this one has worked and performed amazingly well. Now, this one is going to be a little bit higher cost per lead. I've seen about three to $5 per lead on average when set up correctly. Now, people sometimes will take my ads and stuff and they'll be like it didn't work. Well, there's sometimes some little simple tweaks on the backend on the ads manager and that's why if you guys want my Facebook ads mini-course, you got to comment down below so I can share that with you, which I walk through the whole Facebook ads manager.

 

I'll walk through how to set the Facebook pixel, the Facebook lead form, all those different pieces to help you guys get it set up correctly. If you look a this, the first things want to do is we want to call out our ideal client. We're saying attention Dallas, attention Orlando, attention Salt Lake City, whatever the city is. Do you know anyone looking to buy a home? You could even say right here are you or do you know anyone looking to buy a home? It's like calling them out specifically. Are you looking to buy a home? They're like yes or no. Then, they can if it's not, they can keep scrolling or do you know anyone? Because that's like a nice little referral right there. Follow here.

 

We've got that call to action early on and then it's we've compiled a free report of homes for sale under 300,000, under 500,000, whatever the number is of whatever you're go-to market is. Sometimes, people like the low end, sometimes the middle, sometimes the luxury, so whatever your market is really in. Then following here once again, you've got a link, a call to action, and then say thanks and your name, just personalize it. Really quick, guys, all of these ads you want to be running from your own Facebook page. You want to have a profile picture right there of you, not your dog, not anything else, of you, your face, kind of like a little head profile shot like I've got right here and then your name.

 

Not your company's name, not your business name, your name and you can even say, for example I would say Jason Wardrop, Park City Realty or Salt Lake City Realty or Salt Lake City Realty or something like that. Then, what I like to do is go and throw in maybe three different homes in your area. If I'm in Phoenix, Phoenix homes don't really look too much like this, so it's not going to really be synergistic with that market, but you want to go through and find three homes maybe that are for sale in that area under the $300,000 range because you want to match that. You don't want to go through and say these homes are under 300,000, and then you've got like several million dollar homes because it's not targeting the ideal client that you're really looking for and really going for.

 

That's where I like to give an idea of some different options, maybe three to five little photos right here they kind of scroll through, see some of the different options of homes that are in that market because then once they opt in, give you their name, phone number, and email address, you can follow up with them and say I've got some other homes. I've got this other list of homes that you can go through and see and then I can go take you around and show you that we can see what is the best fit for you. Once again, guys, any question on this Facebook ad drop and comment below. I will read and respond to every single one of your comments.

 

Then, the last one, this one is for an open house. Very, very similar to these other ones. Obviously, if you've got a listing, this is kind of like an open house. Go pre-promote this. I like to go through and if you have an open, let's say, on Saturday or Sunday, I like to start at least five days before the open house to go through and promote this. Because then you get some time to get some traction, then sometimes Facebook's algorithm takes a little bit of time to adjust to show it the ideal target market, the ideal audience. It's sometimes nice to go through in maybe five to six, maybe even seven days. I probably wouldn't go beyond seven days because then people kind of start to forget that there even was that open house, so about five to seven days before it starts.

 

You can see right here we've got the emojis. We're making it fun. Open house this Friday at 6PM or whatever day it is and then give the address, so they can go through save it right there in their phone. Get the video walkthrough and eBrochure here. Now, guys, you don't have to have a video walkthrough. You don't have to have an eBrochure or anything like that. You could do the same thing like back here on this listing presentation, which says get more pictures of this property or get this or get that. Just giving them more information on that specific location is going to help out a ton. Then, once again, I kind of like to go hit some of the top, key, sexier features of this property. Four beds, three baths, walk-in pantry, subzero refrigerator and freezer.

 

Some things that are going to get people excited to go through and see the property. Then, once again, you can say get the video walkthrough, eBrochure here or whatever you're going to be offering once again with the address. Then right here, guys, you can use video walkthrough of the property. I know some properties have little 90 second segments and that's a cool thing. If you're working with a new build community, lots of times the builder, they're going to pay the money to go have those videos professionally created where they're going to have the professional photos taken and all that. That's another amazing thing to do is go work with builders, team up, partner, and become one of those agents and start promoting those different listings.

 

Now, what I would do is probably throw in a video here or I'd throw in ... Once again, I'd probably throw in five to 10 photos here just so they could get a better idea of what the property, what it looks like, and get more excited about going up, going to and showing up to your open house. Now, guys, really quick, I want to hit three, actually two key things here. With these Facebook ads what you want to do is you want to be promoting them obviously to everyone in your market. If you're in Dallas, Dallas within a 10 mile radius, but make sure you're also promoting then to your warm markets, your warm audience. Anyone that visited your website, anyone that's on your email list, anyone that's really connected with you and your business in the past or likes your Facebook page because you're going to see amazing, you're going to see a lot better results with those people as opposed to a completely cold market.

 

I cover all of that in the Facebook ads mini-course, so make sure you guys comment down below if you guys want the Facebook ads mini-course so I can get that over to you to help you guys get started with your Facebook advertising. Anyway, guys, hopefully this video is helpful breaking down some of these top three Facebook ads. Maybe in a later video, we'll hit a few more ads that you can go through and use for real estate business, but this is a solid start wherever you might be. If you're brand new, if you're seasoned veteran, if you're just kind of like getting the hang of getting used to Facebook advertising and lead generation, this will give you that quick jumpstart to everything that you need to go do and be successful.

 

If you found this video helpful, go ahead give a thumbs up, drop a comment below if you guys want the Facebook ads mini-course. If you guys have any other questions on any of these ads, I can go through and answer those questions for you guys. Then also, if you guys are brand new here to the channel, my name is Jason Wardrop and I launch a video about three times a week on how to generate more leads, make more money, and grow your business, so make sure you guys subscribe to the channel. With that said, I will see you guys later.

 

 

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