You don’t have to be an expert to realize that there’s plenty of marketing utility in social media. It’s the internet's public square where a large variety of people come together to discuss what’s going on in the world and to share their favorite things with friends and family. It’s a great place for you to get on people’s minds and reach crowds you may not otherwise have the opportunity to get in front of.
Facebook is among the most versatile of these social media sites, as well as the one with the largest active user base. It’s definitely an important part of any marketing strategy, but it is often underutilized. You may not realize that beyond just being a great place for exposure, Facebook can be a powerful tool for lead generation. Here are a few tips to get you started. For a more comprehensive guide and to learn the tricks of the trade from the experts, tune into our live training featuring our lead generation specialist Jason Wardrop this Thursday.
1. Provide Facebook-Exclusive Offers
One of the best ways to convert Facebook viewers and followers into Facebook leads is to offer them value in exchange for information. This may be in the form of a discount, a subscription to a newsletter or blog, or a giveaway. Lead with a clear explanation of the benefit to your potential customer, and link to a landing page with a form for collecting their information.
2. Make It Easy for Them
While not all your posts will be direct advertisements (nor should they be!), every post you make is an opportunity for your Facebook followers to interact with your brand. Make it easier for them by ensuring that every post you make includes a link to one of your landing pages.
3. Utilize Facebook’s Unique Tools and Features
Facebook has created a variety of useful tools to help companies like yours promote their websites. Take full advantage of these tools to increase traffic to your website and generate leads. For more information on these tools, check out Facebook’s business website.
Call-To-Action Button: This optional button that appears at the top of an organization’s Facebook page can be a powerful tool for lead generation. You can choose between several wording options for your button, including “Sign Up” and “Contact Us.” The button appears below your cover photo, and is highlighted in blue to be easily visible to your visitors. Don’t skip out on this easy tool- make the most of it by linking to a landing page that best reflects the goals of your company.
Post Pinning: Pinning a post allows you to feature it at the top of your feed for up to 7 days. This ensures that certain important posts won’t be lost to your feed, and helps you continue to promote posts that contribute to lead generation.
Targeted Ads: Put your content in front of the people that are most likely to be interested in it. Facebook allows you to target ads based on user’s age, location, gender, Facebook and even internet browsing habits. These targeted ads give you the most bang for your buck by seeking out users that are most likely to become customers, and by utilizing the Facebook feed, a place where users are already looking for and open to discovering new media and products.
4. Ask for Opinions
Everyone likes to give feedback, and word of mouth is one of your strongest allies in selling your product or service. Generating reviews can be a great way to get things moving. One of the nice things about Facebook is that it makes this review writing process incredibly simple for your customers.
Is your product an online service, community, or software? Offer a trial of your product and ask your followers for feedback on its quality. You’ll generate leads by bringing people into test your product, and generate more leads from positive reviews.
If your product or service is not one for which you can offer free trials, offer discounts or promotions in exchange for honest Facebook reviews. Creating a solid foundation of reviews will not only provide you with valuable insight into what your customers want from your business, but will increase hype surrounding it and establish a reputation that will lure more leads. Be sure to make your Facebook review tab easily visible on your page.
Negative reviews? Never fear, if you show that you are responsive and care about your customer’s experience, your negative reviews can sometimes be just as much of an opportunity as your positive reviews. Check in often to ensure that you’re addressing your customer’s concerns in a timely manner.
5. Don’t Just Link from Facebook, Link to Facebook
While the goal of Facebook is often to link back to your landing pages, linking your website to Facebook can be equally beneficial. You may have noticed that pages all over the internet include Facebook “Like” and “Share” buttons. Adding these buttons to your online content can help promote your website and Facebook page by getting it in front of your follower’s and fan’s friends, potentially bringing in new leads from people who might not otherwise seek out your content.
What we’ve covered here is a very basic outline of how to start maximizing the value of your Facebook page. If you’d like comprehensive, expert advice on tangible ways to generate leads on Facebook, tune in to our live trainingthis Thursday to hear from our Lead Generation Specialist, Jason Wardrop.
Jason used his Facebook expertise to generate 6,872 leads from scratch in just 6 months, and he’ll be sharing the tricks he used to do that with attendees during his live webinar. He’ll show you how to achieve similar results, and how to get started. This is one webinar you can’t afford to miss!